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Posted by 못된준코 Posted in " 못된준코의 블로그 수익팁 "   2011.11.07 07:30



사무실 이전과....인테리어 공사 등...
여러가지 문제로...블머의 업무처리가 미진하진 않았는지...ㅋㅋ 괜시리 뜨끔 ^^!..하고 찔립니다.

오늘은....
2년 동안 경험했던 경험치 중...제 갠적으로 프로블로깅의 핵심요소 중 하나라고 생각하는 머천트의 장/단점...
파악에 대해...
미흡한 경험이나마 말씀드려볼까 합니다.

프로블로깅의 핵심요소???

많은 요소들이 있음은 물론이지만...
그 중 가장 중요한 것!! 하나가 바로 머천트의 장/단점을 파악하는 일이 아닌가 합니다.

" 다 거기서 거기서..비스무레 하쥐.." 라고..
생각하시는 분들 많겠지만...
수 많은 제휴마케팅 업체와 머천트 가운데...자신의 블로깅 성향과..자신의 스킬에 맞춰 몇몇 아이템을 선별하고...광고를
하는 일이 그리 녹록치 않은 일이고 또한 그 선택에 있어서도 애매한 것이 일반적이지요.
하여....................아래 각각의 제휴업체를 3가지 큰 분류로 엮어..장/단점을 간략하게 테이블로..
정리해보았습니다.
특히...블로그 경력이 짧은 분들의 경우..한번 쯤 참고하실만한 내용입니다.

장 점 단 점
마켓형 제휴업체
(ex:링크프라이스,아이라이크클릭)
마켓형 제휴업체의 경우 수 많은 머천트를 보유하고 있기 때문에 블로그에 어떤 카테고리를 다루더라도 픽스시킬 수 있다는 장점이 있음. 소소한 이벤트 등을 잘 캐취하면 공짜수익(?)을 만들 수 있다는 장점도 있으며 머천트가 다수 존재하는 만큼 블루오션 시장을 공략하는데 있어 매우 유리함. 대부분 마켓형 제휴업체의 경우 실적에 대한 수익금을 지급받는데 있어 2개월이라는 wating이 있음. 머천트가 다수이긴 하지만 단일 아이템을 다루는 제휴업체에 비해 마케팅 수수료가 매우 낮은 편이며 머천트의 잦은 변경으로 인해 기존 포스팅의 광고코드를 수시로 변경해야 하는 단점이 존재함. 실적누락에 대한 확인이 매우 어려움.
단일 아이템 제휴업체
(ex:애드알바,리더스리치)
보통 CPA광고방식이기 때문에 수익발생이 매우 용이하고 DB당 수수료가 상당히 높은 편임. 파트너들이 홍보하기 좋도록 갖가지 홍보자료를 제공한다는 장점이 있으며 동종업계의 경쟁으로 인해 이벤트의 스케일이 상상을 초월함. 실적수수료지급은 대부분 익월 지급으로 신뢰도 높음. 가장 큰 단점으로는 마케팅수수료가 매우 높은 만큼 경쟁의 수준이 타의 추종을 불허하는 수준임! 특히 블로깅 경력이 짧은 블로거의 경우 수익을 내기 위해 소요되는 시간의 GAP이 너무 큼. 전문분야기 때문에 아이템을 다루기 위한 노력과 연구 무한으로 필요하며 최소한의 기본지식 습득까지 많은 시간이 소요됨.
CPC 광고 아이템
(ex:애드센스,리얼클릭)
보통 대부분의 블로그에 BASE 아이템으로 삽입되어 있기 때문에 굳이 광고를 위한 포스팅이 아니어도 어느정도의 부가익을 얻을 수 있음. CPA,CPS광고방식과 달리 경쟁을 피할 수 있는 아이템이며 키워드 or 머천트 종류에 관계없이 수익을 발생시킬 수 있으며 초보자들도 방문유입만 늘리는데 주력하면 쏠쏠한 수익을 얻을 수 있음. CPC광고 아이템의 가장 큰 단점은 자동롤링되는 문맥광고의 단가를 알 수 없다는 점이다. 즉, 마케터가 원하는 광고를 자유자재로 선택할 수 없기 때문에 수익의 추이는 오로지 방문자 수에 의해서 결정되는 경우가 대부분임. 또한 광고주의 부족으로 인해 블로그의 내용과 타겟팅이 결여되는 경우가 발생하고 그로 인해 수익의 감소와 증가에 영향을 미침. CPA와 CPS에 비해 수수료가 매우 낮은편.


이와 같은 장/단점을 파악해 보면...
자신이 다룰 수 있는 카테고리와 또는 블로깅 성향(성실성,광고스킬,글빨(?),전문성)에 따라....
블로깅의 방향이 정해지겠죠??
일단 현재 가장 많은 블로거들이 선택하고 있고..........
블로그 수익 상위랭커들이 대다수 포진해 있는....머천트는...단일 아이템쪽인데...

그 수익의 차이는 각 제휴업체의 랭킹을 확인하면....
                그 차이가 확연히 드러나고 있지요.



그러나...단일 아이템을 다루는 블로거 중 상위랭커들은...
대부분 엄청난 시간을 투자하는 경우가 많으며,
엄청난 경쟁속에서 살아남을 만한 연구와 노력.....스킬 등을 갖추고 있는 것이..
일반적입니다. 최근...네이버/다음 검색 키워드를 스캔(?)해 보면...ㅋㅋ
뭐.....................전쟁과 다름 없는 무지막지한 모습들이 보이더군요.
이처럼.................엄청난 경쟁이 불가피하기 때문에...블루오션 시장을 찾아 떠나시는 분도 많고...ㅎㅎ
또..새로운 시장을 개척하는 분들도 여럿..보이는듯 합니다.

^^ 위와 같은 내용들이 프로블로깅의 핵심요소라고...
                얘기하는 가장 큰 이유는...

3가지 분류에 있어...
각 아이템 별로 고수익자(?)들은 다수 존재하기 때문입니다. 즉...고수익을 만들어 내는 분들의 공통점은..
블로깅에 있어...자신과 찰떡궁합(?)인 아이템을 요리조리..뜯어보고...
최적화 시키는 작업(?)들을 틈틈히 진행하고 있다는 거죠. 좀 더...쉽게 얘기하면..
위 3가지 분류 아이템 중...자신에게 적합한 아이템을 찾아내는 것이 선행되어야만이....

비로소 프로블로거의 세계에 살짝 발을 담가놓을 수 있겠지욤??

" 씨름선수가 축구를 잘할 수 없듯이...
CPC광고를 잘할 수 있는 블로그로...CPA광고까지 두 마리 토끼를 잡기는 힘들지 않겠습니까? "

이 포스팅은 블로거머니에 발행되는 내용과 동일합니다.

못된준코의 블로그수익

  1. 2011/10/26 블로그수익모델! 블로그로 돈벌기 블로거머니 드뎌 오픈합니다.^^ (45)
  2. 2011/10/17 블로그돈벌기 수익모델 리더스리치 단가인상 팍팍!!!!!!!!! (21)
  3. 2011/09/16 블로그마케팅의 힘은 어디까지일까...느껴지는 요즘! 아직은 괜찮은듯 합니다. (20)
  4. 2011/08/24 명품 판매가 매년 급증하는걸 보니 블로그마케팅도 vip마케팅을 타겟으로?? (36)
  5. 2011/08/09 블로그로 돈버는 방법?? 돈벌어오는 라인과 라인을 뒷받침하는 스태프?? ceo에게도 필요한 것들이죠!! (30)
  6. 2011/07/05 블로그스쿨?? kay님의 돈벌기강좌가 꿈틀꿈틀 움직이기 시작하네요.~~블로그돈벌기 원츄~~ (47)
  7. 2011/07/04 비오는 날이나 눈오는 날은 블로그수익이 늘어난다?? ㅋㅋㅋ (15)
  8. 2011/06/30 블로그초보라면? 다음 공략은 트렌드검색! 네이버 공략은 키워드스테이션!! (40)
  9. 2011/06/28 블로그 수익모델! 보험과 재무설계만이 돈 벌수 있는 아이템일까? (32)
  10. 2011/06/28 링크프라이스 블로그돈벌기! 작은것부터 하면 이렇게 수익이 발생합니다.^^ 링크프라이스도 작은수익이지만 괜찮군요.^^ (24)
  11. 2011/06/10 네이버검색 로직!! 잘은 모르지만 드뎌 약간의 변경이??? (17)
  12. 2011/05/30 제휴업체 선택시 이런 점은 생각해볼 부분입니다. 사업자 입장에서 솔직한 talk!! (18)
  13. 2011/05/30 블로그 수익구조? 웬만한 웹사이트의 수익구조를 까보면 더욱 쉽습니다. (39)
  14. 2011/05/24 비앤아이 블로그 Kay님의 수익형 블로그를 위한 블로그 수익 2배내기 특강 개설했네요.~ (127)
  15. 2011/05/20 못된준코!! 요즘 준비하고 있는 블로그수익모델은?? (51)
  16. 2011/05/20 블로거와 사업자! 두 이름을 가진 비지니스의 핵심은? (32)
  17. 2011/05/16 블로그 수익!! 종합소득세 신고들 하셨나요????
  18. 2011/05/11 블로그 수익의 좋은 예! 독수리 타법도 월 300만원 벌 수 있다?? (60)
  19. 2011/05/03 블로그 원고수익 10만원에 하는 경우...100만원이라도 안하는 경우?? (26)
  20. 2011/05/02 신종직업 블로거의 억대 연봉의 3가지 비결?? (35)
  21. 2011/04/07 블로그 수익모델 굿모닝리치!! 2차 파트너 모집합니당.^^ (34)
  22. 2011/04/05 블로그 수익도 풍선효과에서 벗어나야 할텐데...말이죠! (26)
  23. 2011/04/04 쇼핑몰 광고! 블로거와 제휴시 고려해야 할 것들은? (28)
  24. 2011/03/29 블로그만으로 쇼핑몰매출상승!! 얼마나 기대할 수 있나? (36)
  25. 2011/03/16 블로그 수익모델!! 믿을만한 보험비교사이트 소개합니다. ^^ (50)
  26. 2011/03/11 미인모임 블로그 관련 강의 내용
  27. 2011/03/09 블로그수익팁?? 블로그광고 역시 센스와 타이밍이 좌우합니다. (31)
  28. 2011/02/28 블로그광고 초보라면 비지니스키워드보다는 연관키워드를 노리세요.~~ (42)
  29. 2011/02/26 기업들이 블로거를 활용한 프로슈머마케팅을 펼치는 이유는?? (45)
  30. 2011/02/19 재무설계 광고아이템 2차 모집 30분 추가모집합니다. (125)


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